No business succeeds without aligning yourself with the latest trend that the market is facing. Without following the trend, it’s impossible to get success in business. To prove this fact, let me take you to the trends that India had faced in the past.
In 1960s decade, there was industrial revolution in India. At that time, any person having a normal business sense started their business and now a legend in that arena. Tata, Birla, Goyanka, Morarka, Dalmiya, Mafatlal are some names that are produced at that time.
1970s decade started with Automobiles and Plastic industry. In automobiles industry at that time, who so ever entered, whether a manufacturer, a spare part dealer, or a reseller, all earned money like anything. Maruti is the perfect example of this. In Plastic industry at that time, the business owners were earning more than the Gold and iron business persons.
After this, it comes the Green revolution and while revolution. Agriculture and milk production business earned like anything and created a history at that time.
Then came Gas and Petroleum revolution.
After all this, it followed by IT revolution. It was a miracle of trend only that a simple engineer who started his business with an initial investment of Rs. 10,000 is now the owner of the second largest IT company in India i.e. Infosys.
Telecom industry is multifold many times in the past 10 years in India. Now no one comes to your house to sell the mobile. You need to go to the market to buy. Because you cannot even spend a single second without a mobile. And the business owners of this sector was aware of this fact 10 years back. This is trend. Mobile is now a necessity not a comfort. You are under impression that life is impossible without it. Thanks to the great marketing skills. THAT IS TREND which plays a major role in the success of any business.
Health and medicine sector is the current trend in the market and will be effective in the world for a long time. Small clinics are converting into big hospitals and big hospitals are making their presence globally in the world.
Network marketing is one hottest trend in the market now days. It primarily involves the task of creating an environment for any specific product without which an ordinary man can’t even think of his/her life. Mobile is the perfect example of this. The success of any product using network marketing is 92.5 % in India.
To summarize the above facts, let’s list it down –
• Industrial Revolution (1950 – 60 Decade)
• Automobile and Plastic Revolution (1970 Decade)
• Green / White Revolution (1980 Decade)
• Gas and Petrol Revolution (1980 Decade)
• I.T. Revolution (1990 Decade)
• Health and wellness Revolution (2000 Decade)
• Network marketing Revolution (1990 – 2000 Decade)
• Environmental Revolution (2010 Decade onwards)
Sanat Sharma
