- 93% said they would switch to a company that prioritizes data privacy.
- 91% would prefer to buy from a company "that always guarantees them access to their information".
- 38% said they believe it is worth spending more data with a company with a strong privacy stance.
- 56% said they want immediate access to their information.
- 80% said they should be able to get their data back within 24 hours of making a request.
- 60% believe companies that can give users instant access to, and control over, their personal data care more about their customers.
- 70% of those who have received their personal data from a company say that it made them like that company more.
- 98% of Americans agree that data privacy is important, a finding consistent across gender and generation.
- 59% would go so far as to admit they don’t know much about the ins and outs of privacy.
- 89% agree they wish they knew more about their rights to their personal data.
- 94% said they feel privacy will be "even more critical" five years into the future.
3% of US citizens would switch to privacy-conscious organizations
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