Technology companies are investing
tremendous resources to figure out how to objectively “read” emotions in people
by detecting their presumed facial expressions, such as scowling faces,
frowning faces, and smiling faces, in an automated fashion. Several companies
claim to have already done it. Microsoft’s
Emotion API promises to take video images of a person’s face to detect what
that individual is feeling. Microsoft’s website states that its software
“integrates emotion recognition, returning the confidence across a set of
emotions . . . such as anger, contempt, disgust, fear, happiness, neutral,
sadness, and surprise. These emotions are understood to be cross-culturally and
universally communicated with particular facial expressions.

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