A recent report from statista.com estimates that by the year 2019, social media marketing spending in the US will reach $17.34 billion compared to $7.52 billion in 2016. Social media content manager reported that while social media marketing on Instagram continues to increases, Facebook will be the major cake eating shareholder in that.
It looks good from business perspective but is definitely going to raise eyebrows for privacy and security experts. Social media is the prime culprit of privacy breach. In fact privacy data breach and selling the customers data has a market of around 40 billion dollars. This is huge and a good appetite for social media companies.
Privacy is going to be an eternal negotiation. The biggest branded companies like Microsoft, Google and Facebook are playing safe in customers privacy arena.
Irrespective of such an strict rules already exist across the globe with respect to Privacy, we can hear privacy breaches everywhere converting to law suites.
Technology challenges privacy. So it would be really interesting to see how Privacy grows with the time. Will it be a total privacy loss for the customers or it would be a win-win situation for both the parties across the table.
Sanat Sharma
It looks good from business perspective but is definitely going to raise eyebrows for privacy and security experts. Social media is the prime culprit of privacy breach. In fact privacy data breach and selling the customers data has a market of around 40 billion dollars. This is huge and a good appetite for social media companies.
Privacy is going to be an eternal negotiation. The biggest branded companies like Microsoft, Google and Facebook are playing safe in customers privacy arena.
Irrespective of such an strict rules already exist across the globe with respect to Privacy, we can hear privacy breaches everywhere converting to law suites.
Technology challenges privacy. So it would be really interesting to see how Privacy grows with the time. Will it be a total privacy loss for the customers or it would be a win-win situation for both the parties across the table.
Sanat Sharma
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